Rasht Branch
Faculty of Management and Accounting
Department of Management
Presented in partial fulfillment of the requirements for (M.A.)degree
Title:
Effect of Elements integrated service management model on customer loyalty (Case Study: Insurance Company of Iran, Guilan)
Supervisor:
Dr. Mehdi Fadayi
Author:
Marziyeh Farid
Date:
January ۲۰۱۴

1. 1. Jacoby & Kyner ↑

1. 1. Integrated Service Management ↑

1. 1. Lovelock & Wright ↑

1. 1. product ↑

1. 1. Place & time ↑

1. 1. process ↑

1. 1. Productivity & Quality ↑

1. 1. people ↑

1. 1. Promotion & education ↑

1. 1. Physical evldence ↑

1. 1. Price & other cost ↑

1. 1. Warren Keegan ↑

1. 1. Phlip kotler & Armstrong ↑

1. 1. Peter druker ↑

1. 1. Production concept ↑

1. 1. Product concept ↑

1. 1. Selling concept ↑

1. 1. Marketing concept ↑

1. 1. Social marketing concept ↑

1. 1. Heskett ↑

1. 1. Collirer ↑

1. 1. Edvardsson & Olsson ↑

1. 1. Spohrer ↑

1. 1. Times river ↑

1. 1. Loyalty ↑

1. 1. cognetive ↑

1. 1. affective ↑

1. 1. conative ↑

1. 1. action ↑

1. 1. Dick & Basu ↑

1. 1. Rowley ↑

1. captive ↑