Adjusted Goodness of Fit Index (AGFI) = 0.96
Parsimony Goodness of Fit Index (PGFI) = 0.58
The impact of corporate social responsibility and price image on brand equity and consumer’s reactions
Abstract
Today the importance of consumer attitude in different industries, economic, social and cultural fields is explicitto everyone. The reliable brand is one of the intentions of a customer to choose a product. In many markets the brand creates a special identity for a product and connects it to a particular group of community. The aim of many organizations is having a strong brand in the market. Successful brands will increase the trust in the intangible products and services and either increases a high level of brand equity, customer satisfaction, intention to repurchase and the level of loyalty. However, the importance of corporate social responsibility is increasing and involves strategic results for the companies. The large companies significantly are invested in CSR measures. The purpose of this study is the relationship between the dimensions of corporate social responsibility, image price, brand equity and reaction of consumers. In this study Lombart and Louis modified model presented and examined. The results of the data analysis using the technique of path analysis (Structural equation modeling) of LISREL showed that the overall fitness of the model was satisfactory; that shows the sufficient credit of the model. In addition, all of the research hypotheses were confirmed.The results showed that corporate social responsibility and price image effects on brand equity.The brand equity on satisfaction, loyalty, trust, consumer attitudes and purchase intention were confirmed.
Keywords: Social Responsibility, Image price, Brand equity, Consumer reaction
By: Seyede Sedighe Fazel Mojdehe

Islamic Azad University
Rasht Branch
Faculty of Management and Accounting
Department of Business Management
Presented in partial fulfillment of the requirements for (M.A.) degree
Title:
The impact of corporate social responsibility and price image on brand equity and consumer’s reactions
Supervisor:
Dr. Shahram Gilani nia
Author:
Seyede Sedighe Fazel Mojdehe
Mar 2015

1. 1. . Archie B. Carroll ↑

1. 1. . Economic Responsibility ↑

1. 1. . Legal Responsibility ↑

1. 1. . Ethical Responsibility ↑

1. 1. . World Business Council for Sustainable Development (WBCSD) ↑

1. 1. .Lassar ↑

1. 1. .Arnould ↑

1. 1. . Elkington ↑

1. 1. . World Business Council for Sustainable Development (WBCSD) ↑

1. 1. . E. Merrick Dodd ↑

1. 1. . Archie B. Carroll ↑

1. 1. . Economic Responsibility ↑

1. 1. . Legal Responsibility ↑

1. 1. . Ethical Responsibility ↑

1. 1. . Philantropic Responsibility ↑

1. 1. Kapferer ↑

1. 1. Farquahr ↑

1. 1. Fled wick ↑

1. 1. .Lassar ↑

1. 1. .Raggio & Leon ↑

1. 1. .Brand Associations ↑

1. 1. .Customer Based Brand Equity ↑

1. 1. .Customer Expectations ↑

1. 1. .Barsky ↑

1. .Westbrook ↑